What do we stand for?

We help you to develop your strategy skills, learn you the unwritten rules in business and make sure you will have more impact and influence to reach your goals.

Within the company you work for we introduce genderdiversity as a business issue. Together we will reach an inclusive culture that values both feminine and masculine qualities. This will not only increase business results but also a happier labourforce and a higher rate of job satisfaction for both men and women.

We use more than 25 years of personal and professional experience to put more women in charge. As we are sure that you and your company will then reach your goals and gain more profit. But overall we believe the world will be a much better place if both women and men are in charge!

Proven Track record

In Touch Female Leadership & Career Academy was founded by  Monic Bührs en Elisa de Groot 25 years ago. We started as an executive search company and since 2002 the focus moved to training and coaching of ambitious women. Due to these many years of experience In Touch is now known as the expert to make women visible, keep women on board and develop female talent. Besides that all partners are frequently asked international speakers at worldwide events.

The senior partners are also authors of several bestsellers like ‘Stratego for women’, ‘The unwritten rules to boast your career’, ‘Onderhandelen voor vrouwen’, ‘Sterke mannen Slimme vrouwen’, ‘Vrouwen bluffen niet’ en ‘Stratego voor vrouwen’.

Why In Touch

  • Knowing the unwritten rules in business
  • More visibility and strategy
  • Fun playing business politics
  • Demonstrated impact
  • Practical and immediately applicable

Senior partners

Elisa de Groot has a lot of experience in human resources and change management. She has over 25 years of experience in empowering women, female talent development and gender diversity and inclusion. She is author of several successful management books like the eversellers ‘Stratego for women’ and ‘The unwritten rules in business’. Elisa is an inspirational facilitator and keynote speaker and she is admired for her ability to interact with her audience and her humor.

Mira Vasic obtained her PhD as a structural engineer in Milan. She worked as a passionate lecturer at several universities all over the world and, among others, she was a senior advisor and researcher at TNO. Mira has a passion for leadership development and empowering women. Together with her experience as an expat she will mainly focus on expanding our services to the international and expat market.

Monic Bührs pursued her studies in the fields of electric engineering, marketing and business administration. After several management positions she co-founded In Touch women resource management in 1997. Her company is specialized in female careers. She develops various leadership programs for companies to keep female talent on board. She also trains and coaches women in their careers. Monic Bührs is also co-author of several management books. The book ‘Stratego for women’ was nominated management book of the year. Monic is a frequently asked national and international speaker. Her value is her down to earth approach and her great sense of humor.

Business partners

Our focus Female leadership and Gender diversity and Inclusion. We put women in charge. We also have strategic alignments with other expert companies like executive search firm Van der Laan & Co.

Executive search is profession where experience is of the utmost importance. Understanding the ropes, building and maintaining relevant networks, building trust, a quick understanding of the essence of what is required and acting upon that knowledge.

It helps that they have lots of ‘flight hours’. Their ambition and the search profession itself ensures that their experience does not become routine. Each contact and each assignment provides them with the opportunity to find the perfect person for the position and the organization, and they go for what they believe to be the best, even to the irritating limit.

Their standard is to offer 50% male and 50% female candidates. But even if clients ask them to offer female candidates only they are still very successful.



During the Women’s Career Program you learn how to play the game strategically in your own authentic way. The topics are very diverse and interesting. I like the interactive way it’s been given. The power of working in a small group is that you are forced to follow your personal drive.

Ans Grimbergen, Wethouder Sociaal Domein, Gemeente Veendam

I believed this was a very valuable and interesting program and am so happy I participated. I now like ‘the game’ and I see enough possibilities to put in practice. It helps me to prepare conversations, but also to reflect on these conversations to take lessons of it. The program was various and challenging. It costs energy but also gives energy.

Anonymous, in-company program Gemeente Deventer

What a great night with Julia Wouters in ‘De Rode Hoed’. Interesting, to the point, no complaining, vulnerable and funny as well. Great!

Tracy Metz, journalist, author and moderator.



  • a.s.r. verzekeringen
  • Accenture
  • Achmea
  • Aegon
  • Ahold
  • Airbus Defence & Space
  • American Express
  • APG
  • APM Terminals
  • Ballast Nedam
  • BAM
  • Bausch + Lomb
  • BNG bank
  • Buhma Stemra
  • Cargill
  • CNV
  • CRI Catalyst Company Belgium
  • Volksbank
  • Deloitte
  • Delta Lloyd
  • Delta wonen
  • DEME offshore
  • Denkproducties
  • DHL
  • DPI consultancy
  • Dura Vermeer
  • ECT terminals
  • Enexis
  • EY
  • Essent
  • Esther Mollema HPO Center
  • Etam group retail
  • Friesland Campina
  • Fugro
  • Gartner
  • Hevea
  • IFBD
  • IMSA
  • Joulz
  • Kempen capital management
  • KPN
  • Lidl
  • Management Impact
  • Maxeda/Bijenkorf
  • Mediq Tefa
  • Menzis
  • Merck
  • Microsoft
  • Nationale Nederlanden Investment Partners
  • NUON
  • Oracle
  • PGGM
  • Philips
  • Plastipak Packaging Inc.
  • Pre wonen
  • Protivity consulting
  • Rabobank
  • Salesforce
  • Schiphol Group
  • Shell
  • SNS Reaal
  • SPIE
  • Talking Results
  • TATA steel
  • TeekensKarsten advocaten notarissen
  • Triple A
  • VGZ
  • Vivat
  • Vodafone
  • Woningstichting Barneveld


  • AMC Ziekenhuis
  • Belastingdienst
  • Beroepsvereniging Verzorgenden Verpleegkundigen
  • Brandweer Amsterdam Amstelland
  • De Nederlandsche Bank
  • Domus Magnus
  • DUO
  • Erasmus MC
  • Flevo ziekenhuis
  • FMO Entrepreneurial Development Bank
  • Gemeenten Amstelveen, Amsterdam, Arnhem, De Ronde Venen, Deventer, Eindhoven, Gouda en Rotterdam
  • GGZ InGeest
  • Groene Hart ziekenhuis
  • Hogeschool Utrecht
  • ICTU
  • iPH Institute for positive health
  • Jeroen Bosch ziekenhuis
  • Join Research Centre (JRC) Ispra
  • Laurentius ziekenhuis
  • Leiden University Medical Center
  • Massachusetts Institute of Technology (MIT)
  • Ministeries van Binnenlandse Zaken, Buitenlandse Zaken, Economische Zaken, Financiën, Justitie, Onderwijs Cultuur en Wetenschap, Sociale Zaken en Werkgelegenheid
  • Nationale Politie
  • NIMD (Netherlands Institute
  • Multiparty Democracy)
  • Noordwest ziekenhuisgroep
  • Nederlandse Spoorwegen
  • NSOB (Nederlandse School voor Openbaar Bestuur)
  • Nyenrode Business University
  • Politecnico di Milano
  • Prorail
  • Provincie Gelderland
  • Rijksdienst voor Ondernemend Nederland
  • Rijkswaterstaat
  • Rochdale
  • Rode Kruis ziekenhuis
  • Staatstoezicht op de Mijnen
  • Stedelijk Museum Amsterdam
  • Svenska Handelsbanken
  • Tergooi Ziekenhuis
  • TNO
  • Universiteit Leiden en Utrecht
  • UWV
  • Veiligheidsregio’s Friesland en Zaanstreek-Waterland
  • Wageningen University & Research
  • Wallaart & Kusse Public Affairs
  • Woonzorggroep Samen
  • Zorggroep Almere